WHERE CAN HARD WORK TAKE YOU?
The question was…
We have 2 hours with Dwyane Wade – we have four television and online spots to create. How do we get it done?
The answer for Staples was to call The M Network.
For a company that formed servicing luxury brands, we certainly have developed a reputation in the industry for something slightly different: delivering.
We got the call from Staples late on a Thursday. They had D-Wade for a couple of hours to do spots helping them launch their latest and greatest small business campaign. The agency they typically use balked at the idea of such a short turn. And that’s when the call came to us.
Our job was to shoot four new TV and Online spots with D-Wade.
The real challenge was in turning everything inside of a week in both online formats as well as HD formats.
I love it when a plan comes together.
View commercial
Dwyane Wade / Staples Commercial
